The 2010 International Children’s Day of Broadcasting took place on Sunday, 7 March 2010.
As the Convention of the Rights of the Child (CRC) marks its 20th anniversary, UNICEF highlights the rights that all children deserve. Whether it is a quality education or a safe home, adequate food and drinking water or the ability to participate in society, children should get what they need to become strong members of society.
How do young people find out about their rights and responsibilities? Today, media is one of the most widely recognized ways to reach young people. Broadcasters have the responsibility to highlight issues that face children and to open young people’s eyes to opportunities and rights that may not be known to them.
The International Children’s Day of Broadcasting (ICDB) was created to give exposure to the issue of children’s rights. Over the years, it also has become a day of celebrating young people in the media.
The rights to participation and expression are an integral part of adolescent development. Broadcasters have the chance to empower young people by giving them media skills and putting their voices on the air. This shows other young people that they, too, can have a voice. It also shows the world what young people’s thoughts are about their lives and communities.
On 7 March 2010, we invite radio and television broadcasters to celebrate the ICDB and highlight programming by, for and about children. The theme is ‘All Rights All Children’.
Broadcasters can create special programming for the day or package existing programming as a marathon ICDB event. UNICEF can provide logos, graphics, spots and short programming to help shape and brand ICDB specials. UNICEF can also help connect broadcasters with local youth media organizations that are looking for an outlet for their television and radio productions.
In honour of the 20th anniversary of the CRC, UNICEF calls for broadcasters around the world to invite young people into the studio and on the air to share their opinions and access their rights to media and expression. Join the network of broadcasters celebrating the ICDB in 2010 and Tune in to Kids!
UNICEF will award the International Children's Day of Broadcasting Award to honor television and radio broadcasters who capture the spirit of the ICDB. The submission process for entries will open directly following the ICDB in spring 2010, when broadcasters will be able to submit their programs from the 2010 International Children's Day of Broadcasting. The deadline will be 15 June 2010.
UNICEF will offer regional awards to the broadcasters which best promote the principles, purpose and main themes of ICDB. Each regional winner will be invited to New York in November 2010 and one televion and one radio nominee will receive the prestigious International Children's Day of Broadcasting Awards.
